Cookie Policy

GENIUS DEPARTMENT STORE COOKIE POLICY

What’s a cookie?

  • A “cookie” is a piece of information that is stored on your computer’s hard drive and which records how you move your way around a website so that, when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes.
  • Cookies are used by nearly all websites and do not harm your system.

If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings. You can block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

1. Types of information we may collect:

  • The information you provide to us:

We collect information about you when you provide it to us, making an enquiry, responding to a competition or promotion, ordering or registering your interest in one of our products, or services, or post a comment under a blog article. This could be via your computer browser, via an app, by telephone, or by post.

  • Information from your device:

We collect information from and about the device you are using when you interact with one of our websites, apps or other products/services, including adverts.

This may include:

(i) Device Type: Information about your operating system, hardware, software, browser type in order to tailor the experience to your device (e.g. screen resolution).

(ii) Device Operations: Information about your operations and behaviours performed on your device to tailor the experience based on how you or similar users have interacted with our content.

(iii) Unique identifiers: Device IDs in order to save your preferences against an identifier to refer to on subsequent pages.

(iv) Device Settings: Information from your device’s setting such as access to your GPS location/Information related to the location of your device so that we know which version of the website to serve you;

(v) Network/connections: Your IP address, so that we can recognise if you have visited us before and allow your device to communicate with our websites and apps.

(vi) Cookies: Data from cookies or similar technologies placed on your device which tells us about your use of our websites and/or selected third party websites. Please see Section 4 Cookies below for more information about our use of cookies and other similar technologies.

2. How we may use your information

  • Delivering services

By using our website we may process your information for the purpose of providing you with such products and services and managing our relationship with you, which shall include (without limitation):

– communicating with you in relation to your account or service, service updates or other non-marketing communications;

– delivering customer services and support;

– dealing with, and responding to you about a comment you have submitted for or on our Facebook pages, blogs and other such user generated content facilities;

– ensuring the integrity of votes, competitions and polls;

– maintaining records of our communications with you if you get in contact with us;

– obtaining customer reviews and conducting market research.

Legal basis for these processing activities: Legitimate Interests

– running competitions effectively and informing you if you have been successful in any competitions or promotions;

Legal basis for this processing activity: Contract

  • Communicating with you

In accordance with your preferences and data protection legislation, we may use your information to send you direct marketing communications. This may include communications by post, telephone, email or SMS about our products and services, events and special offers.

We may also send you newsletters about our services, offers or promotions that you might find interesting, and inform you about any updates or changes to our products and services, when we have permission to do so.

Legal basis for processing this data: Consent/Legitimate Interests

  • Personalisation/Identifying your interests

We may use your information to provide you with a greater personalised experience when you visit our site, and for insight and marketing purposes.

We provide personalisation by using data you submit to us, cookies, IP addresses, web beacons or similar technologies in relation to the devices you use. By doing so, we can provide you with content and/or advertising that we believe is more relevant to your interests. Please see Section 4 on how we use Cookies below for more information about our use of cookies and similar technologies and an explanation on how you can adjust your settings.

Legal basis for this processing activity: Consent

We may also overlay demographic and lifestyle data from ad networks eg AOL ie geo area, with  Lotame to help us understand your lifestyle/behaviours ie homeowner, business owner, what you might be interested in for insight and marketing purposes (also known as “3rd Party”). 3rd Party Data audiences are built using a variety of sources from using contextual keywords we think you may be interested in, ie business owner, website owner, etc with demographic data ie age, and location ie Age 20+, resides in UK.

Legal basis for this processing activity: Legitimate Interests

  • Tailored personalised advertising

We deliver targeted advertising to users of our websites and apps. Some advertising is “contextual” meaning it is shown due to the particular webpage you are presently viewing. Other advertising, known as “online behavioural advertising” is shown to you based upon your likely interests, which are inferred from your device’s browsing history. This information is collected through the use of cookies and similar technologies. For more information on controlling your tailored advertising preferences, please see Section 4 on Cookies below.

Ads are tailored to you based upon information they have obtained, such as your browsing history on their own websites.

Where we arrange for you to be shown advertisements, we use technological and contractual mechanisms to protect your cookie data and to ensure that your browsing data used for advertising is not used by advertisers or other website owners for other purposes, such as linking online behavioural advertising data with your contact details, unless you have provided the advertiser or other website with your express permission to do this.

When you are shown an advertisement, our advertising systems do not know who you are or your contact details (such as your name, email address or postal address).

Location information may also be used to tailor the advertising we arrange to be shown. Your demographic information is not shared with advertisers.

We may also target advertising on social media sites to specifically include customers who have registered for our products and services.

Legal basis for this processing activity: Consent

  • Location based services and advertising

Where we serve advertising that utilises your device’s location, such as in apps or if you use a search engine (eg if you are looking for a local business), you may switch your location services on, your location will be determined either from a lookup of your IP address in a “GeoIP” database which lists information provided by your ISP (usually the closest town, region or sub region) or your precise location directly from the device (such as through GPS or Wifi on mobile devices) where you have granted permission for us to access this location information via your device settings.

We use this type of information to provide you with a more tailored, relevant advertising experience. Please note if you switch this “off” you may still be delivered ads, but they would not be as relevant to you.

Where you have granted permission to access your device’s location and consented to us to use your data for advertising purposes, this location information may be used to tailor the advertising you receive, including showing you certain advertisements when you are in the vicinity of a particular location (known as the geo-fence area).

Legal basis for this processing activity: Consent

  • Measurement and analytics

We may use certain information (such as the websites that you visit and advertisements you see or click on) to help advertisers measure the effectiveness and distributions of their advertisements and promotions.

Legal basis for this processing activity: Legitimate Interests/Consent

  • Improving our services and products

We may use your information to monitor and improve our products, content and services. This may include (without limitation):

– developing the style and design of our products and services to help us to make improvements.

– carrying out statistical, technical and logistical analysis to inform our strategic development

Legal basis for this processing activity: Legitimate Interests

  • Social Media, blogs and any other public forums

Our websites may provide social media networks, facebook pages and facebook groups whereby we share content to interact and engage with you, including blogs and other user generated content facilities (UGC). Anything that you share will become public information. You should always be careful if you decide to disclose personal information.

Legal basis for processing this data: Consent

3. Legal basis for processing your data

Contract: We process some of your data as a necessary part of performing our contractual obligations to you. For example, ensuring products you buy can be delivered to you.

Consent: Some processing activities will only be done where we have sought your prior consent. If we require your consent, we will provide you with full details of the information that we would like and the reason we need it. Once given, you have the right to withdraw your consent again at any point and we will be obliged to stop processing your data and delete it unless we can demonstrate that another legal basis applies.

Legitimate Interests: We process some of your data because it is in our Legitimate Interests to do so. Where this is the case, we have considered the impact using the information that we may have on you, and limited our use to only what is strictly necessary. Where we are using this as our basis, we can provide you with an explanation of why the processing is in our interests and you are free to contest this decision if you wish.

4.  How we use cookies

  • We use cookies to track your use of our website. This enables us to understand how you use the site and track any patterns with regards how you are using our website. This helps us to develop and improve our website as well as products and/or services in response to what you might need or want.
  • To personalise content and serve targeted advertisements. We may request cookies to be set on your device. We use cookies to let us know when you visit our website, how you interact with us, to enrich your user experience, and to customize your relationship with us, including providing you with more relevant advertising.
  • We use other technologies which are similar to cookies.

    Including the following:

    • Web beacons/Tracking pixels: Our websites, apps and emails may often contain small invisible scripts of code, known as ‘web beacons’ or tracking pixels’. These are used in a way similar to cookies to:

    – To understand what ads are clicked on, which specific landing pages were visited, or to identify which email is viewed or app is downloaded and installed.

    – To understand how successful a digital advertising, online marketing, app subscribe or an email marketing campaign has been

    – To verify any clicks on online ads, through to links, landing pages or websites.

  • Cookies are either:

– Session cookies: these are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page but they do not collect any personal data from your computer; or

– Persistent cookies: a persistent cookie is stored as a file on your computer and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. We use persistent cookies for Google Analytics.

5. Why we use cookies

Cookies and other online tracking technologies are an important part of todays internet and your browsing experience. They make using websites a smoother experience, plus it affects lots of very useful features of websites.

There are many different uses for cookies, within our websites, they fall into the following categories:

  • Cookies can also be categorised as follows:

– Strictly necessary cookies: Essential cookies. These cookies are essential to enable you to use the website effectively, such as when buying a product and / or service, and therefore cannot be turned off. Without these cookies, the services available to you on our website cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.

– Performance cookies: These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular.

– Functionality cookies: These cookies allow our website to remember choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised.

(iv) Cookies used to show advertising that is relevant to you (Tracking and Advertising)

Some advertising, known as “online behavioural advertising” is tailored to you and uses information collected by first party and third party cookies based on your web browsing activity.

Cookies are placed on your browser to remember the websites you have visited. Advertising based on what you have been looking at is then displayed to you when you visit websites who use the same advertising networks.

To help us deliver relevant advertising using cookies, we may use various RTB ad platforms Bucksense

And/Or Perfect Audiences or Google Display network and Google double click and location-based ads via Hyprad (hyper geo location-based advertising).

We also use these cookies in order to:

  • To analyse how many impressions were delivered (advertisements we serve), how many bids we win in the online auction, how many times the ads are clicked, and may include how many actions/conversions these generate ie contact form, find us, request a quote etc if not an e-commerce store anyone who visits a conversion page could be classed as an action.
  • To understand which customers reach a sale or other action page on an advertiser’s site. This allows us to monitor how many sales or actions we achieve for an advertising client, and therefore, how effective our advertising is.
  • Brand protection and brand safety. Our advertisers’ brands often use a technology that scans the page to ascertain that it is safe from profane, sensitive or negative topics ie crime, abortion, gambling etc before serving an ad there.

Please note that third parties who advertise on our website (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Summary

This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better.

6. Managing Your Cookies

However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers

You can change your cookie settings at any time. Cookies can be controlled using the following instructions:

  • Mobile Devices: When using a mobile device, you can opt-out of receiving online behavioural advertising by selecting ‘Limit Ad Tracking’ in the Settings of your Apple iPhone or iPad, or the “Opt out of interest-based ads” in the Settings on your Android device. You may also be able to reset your unique identifier used for online behavioural advertising (referred to as an “Advertising ID”) in the Settings on your Apple or Android device.
  • OBA Cookies: If you are primarily concerned about third party cookies generated by advertisers, you can turn these off by going to Your Online Choices.
  • Web-Beacons: You can usually prevent the operation of web-beacons by changing your web-browser cookie settings and your ad choices, or for those in emails, by switching off images in your email client or viewing emails using only the “text” display (rather than “HTML” display”). See the “Help” section of your email client for instructions. Please see the All About Cookies website for further information about managing your options.
  • Flash Cookies: You can manage the use of Flash technologies with the Flash management tools available at Adobe’s website.
  • You can also visit the trade body representing these advertising platforms where you can control your third-party online advertising preferences by going to the Network Advertising Initiative.
  • Browsers: The links below take you to the help sections for each of the major browsers that will tell you how you can manage your cookies:

– Firefox

 Internet explorer

– Chrome

– Safari OS X

– Safari iOS

– Android

– Blackberry

– Windows phone

Please note that our website, apps and other products and services may not work correctly (or at all) if you change certain preferences.

Where you use our apps, similar technologies to cookies are used for analytics. It is not presently possible to opt-out of these similar technologies. If you are not happy to be included in our analysis, please do not use our apps.

Please also note that after applying these settings, you will continue to receive advertising, however, it may not be tailored to your likely interests using information collected from cookies and similar technologies on your device.

7. Updates to this Policy

We reserve the right to make changes to this Policy. When changes are made, we will post the revised Policy here with an updated effective date. Please check regularly for any changes to this Policy.

8. How to contact us:

If you have any queries or comments about this Policy or to exercise any of your rights under the GDPR, please contact us by email at: info@geniusdepartmentstore.com